LATEST LAUNCHES

Saadia Mirza A/W’09 Velocity Collection Sets Season’s Style Quotient High!

Fashion designer Saadia Mirza, the couturier known for her opulent creations, showcased her latest Autumn/Winter Prêt a Porter collection under her label Velocity. Launched in 2006 Velocity introduces two seasonal collections each year and this season paid homage to a diversity of influences and inspirations including:

The Bohemian Influence: These pieces consisted of printed fabrics incorporating screen and digital printing.

The Glitterati Effect:  an evening line with emphasis on crystal embellishments.

Tripunto: focused on embroidered detailing reflecting the imperial era in its stitching details.

The Naurattan Line: showcased white outfits with multi coloured embroidery
The Empress: depicted the regal and more formal line with rich embroideries with a style emphasis on embellished jackets.

In essence, the Velocity silhouette this season introduced flowy structures with details found in pleating, puckering and fringes. The house of Saadia Mirza based this Autumn/Winter line on versatile fabrics including raw silks, chiffons and georgettes with detailed texturing, printing and embellishments. This Autumn/Winter Velocity collection was showcased at Saadia Mirza’s flagship boutique in Lahore by models Noorey, Sabina Pasha, Fia, Ayyan, Tania and Uzma in a boutique show choreographed by Rezz Aly Shah with styling by Maram & Aabroo.

The event itself was managed by Aamir Mazhar with the Punjab Governer’s wife and Lahore’s veritable fashion patron Aaminah Taseer in attendance as chief guest wearing a Saadia Mirza Velocity creation. Also in attendance were style duo Athar and Shahzad, Stylists Khawer Riaz and Asmaa Mumtaz, models Cybil and Natasha Hussain, Designers Honey Waqar & Munib Nawaz, Jewellry designer Bushra Aftab,  entrepreneur Nina Akbar, Mehrbano Sethi of Luscious Cosmetics and Omar Satti of J&S. The Consul General of the USA, Carmilla Parker was also present.
Speaking about her new collection, Saadia Mirza said “I enjoy innovating and being able to bring fresh seasonal Prêt collections to my label Velocity keeps my fashion aesthetic and sensibility in constant evolution. I am grateful for the support and appreciation my show received and between the rest of 2009 and early 2010, I hope to be making some more fashion extensions and announcements”

Launch of Coccinelle

Lahore indulged in a festive mood of style and panache at the launch of Coccinelle at Caacnhi & Lugari. Verve organized the happening event, which was attended by the crème de la crème of the city.

 

STONE AGE COLLARBRATIONS

HSY STONEAGE Collaboration

In a first-of-its-kind venture in Pakistan, a high-end couture house, HSY known for their brilliantly produced fashion shows and modern twist on classically tailored clothes has designed a collection of women's and men's wear to be produced and distributed by Stoneage.
If Haute couture by HSY is the most sublime form of fashion, Stoneage is fashion at its most democratic.
Our roots are based in prêt and it is the heart and soul of our work. Ever innovative, we are intrigued by an amalgamation of opposing styles. Transformation is a key element of our signature approach as for us fashion is an anecdote to reality and a collaboration is truly reflective of global trends.
HSY-Stoneage, a line of premium, high-quality products are the result of artistic talent expertly combined with great craftsmanship, a cornerstone of the HSY design philosophy. This extraordinary collection presents a great opportunity for Stoneage to communicate the vision behind HSY; timeless elegance.  With the extensive client repertoire that both parties command such an alliance is poised to have a tremendous impact on fashion retail.
As part of the Fall and Winter line for 2009, HSY-Stoneage apparel and accessories will be in available in stores nationwide on the 7th of November. Titled “Mystical Marine”, the collection is inspired by the luxurious nautical world of yachting and draws upon the mystical spirituality of the Ottoman dynasty. The color palette revolves around shades of indigo, the lines are clean and refined and the silhouette is elegant and glamorous. There is a strong use of bold solid colors with emphasis on fluid natural fabrics and jackets cut with expert precision. The collection will make its catwalk debut at Dubai Fashion Week in October.