Exhibitions

Grandeur  Calligraphy  Exhibition

On 5 September 2009, Karachiites witnessed a Calligraphy
Exhibition @ Grandeur owned by Neshmia Nadeem,
showcase some of the inspiring Paintings by well known
Personalities like Mashkoor Raza, Akram Spaul, Nazir
Ahmad, Naseem Nishofoze, A.S. Rind, Mansoor Salim,
Sadeqain, Ahmad Khan, Irfan Ahmad Qureshi, M. Ali
Zahid, Ghulam Murteza.

The paintings showed inscribed verses of Holy Quran
and the painting also tells us how an artist could use his
imaginative powers to create such marvelous masterpieces.
The calligraphy was done on white canvas with traditional
colors and remarkable techniques.

Those who attended the exhibition were Frieha Altaf, Nazneen Tariq, Lubna Haroon, Sheji Kazmi, Tabinda Chinoi, Shobha Isphani etc. And people from all walks of life who appreciated their efforts with expectations of more quality and joie de vivre. Calligraphy Exhibition PR was done by Catalyst (Sister concern Catwalk Productions) supervised by Frieha Altaf.

Sobia Nazir’s Exhibition of “Spring Summer Lawn Prints Collection 2009”

Her lawn exhibition was kicked off in Karachi on
March 11th -12th and she will work her way through
Lahore on 15th 16th at PFDC the Boulevard 10-Q Gulberg II
from 11am – 9pm and on 18th and 19th. PC Hotel Xavier
Hall 10-am 10pm, to Islamabad @ Sobia Nazir Gallery
2 A, St 29, F7/.

In Karachi, the exhibition’s media launch was held on 11th
March at Marriot Hotel and people thronged into the
exhibition especially women from all walks of life. Iraj

and Fouzia wore Sobia’s prêt lawn and were busy interacting with visitors and passing their smiles to cameras which were brilliantly captured by Kohi Marri and a successful PR done by Asif Abdul Razzak @ Catalyst (sister concern Catwalk Productions) supervised by Frieha Altaf.

The colors and print of the lawn highly impressed the visitors and affordable prices ranging from 1690to 2790 was a loot sale on the first day to grapple the exceptional designs of the Islamabad based designer.

Unspoken Revelations (Photography Exhibition)

On March 1, 2009, Karachiites witnessed a photography

exhibition @ Grandeur owned by Neshmia Nadeem,
showcase some of the inspiring pieces captured by
upcoming photographers Humayon Memon, Rida Khokhar
, Talha Asim Wynne.

Some of the pieces displayed for exhibition were well
captured and remarkably exposed through their lenses,
from old monuments, buildings to highlighting different
human sublimes and religion.

Those who attended the exhibition were Ameen J, Auj,
Frieha Altaf, Saara Tahir, Mr and Mrs Feroz Virani, Nazneen Tariq, Haseeb Pirzada, Yawar Halai, friends and families of the promising talents along with art lovers and people from all walks of life who appreciated their efforts with expectations of more quality and joie de vivre.

Exhibition PR was done by Asif Abdul Razzak @ Catalyst (Sister concern Catwalk Productions) supervised by Frieha Altaf.

Pakistan's Art Exhibition in Dubai.

Exhibition of the master pieces of Pakistan's most
famous, creative and ground breaking artistes in
Dubai.

The event is organized by Basta Art, in association
with villano6.com. The exhibition will last for 15 day
started on 1st November, 2008 at Basta Art Café
and Gallery in Bastakiya, Dubai.

Creative director of villano6.com added here that
'This is time to avail this great opportunity to collaborate with Basta Art to showcase the utmost art from Pakistan” he further added ' The growing interest in Pakistani art in the UAE is very apparent and our aim is to cater to that interest by showcasing established and new artists for the local and large international expatriate audience in the Emirates'

The exhibition features a wide range of latest Pakistani art, including renowned names like Sarfraz Mussawir, Seemab Tariq and many more.

Also this exhibition is putting forward some new names like Junaid Sajid and Shazia Salman. Both of them have established themselves in Pakistan and now they are being exhibited in Dubai as well.

Farrah, gallery director of Basta Art also showed her excitement by mentioning the excellence of the art of Pakistani artistes. She further mentioned that 'Basta has showcased contemporary Pakistani art before but this exhibition brings an exciting mix of artists with a wide range of styles. The audience will be introduced to work that is not only beautiful but epitomizes the type of art that is generating great excitement in the art market in Pakistan'

Annika Rucci Autumn Trunkshow


Sizzling, exquisite and extensive, the Autumn 09
trunkshow presents the latest Annika Rucci evening
bags collection - from python, cobra, snake to signature
jewel lines and selected fabrics. If you're season ahead
is full of weddings, celebrations and special occassions,
be sure to attend select your statement piece. We
customize every bag using only the highest quality
materials - Italian leathers and fabriques, Austrian
crystals and semi precious stones. Select from
one-of-a-kind picks. A range of casual day bags also
offered. If you cannot make it, no worries!

PWO Talent Exhibition

A one-day exhibition to demonstrate the talent of
local youth in designing was held on November 22,
at the Crystal hall, Pearl Continental Lahore. It was
organised by the Pakistan Women' Organisation.

The PWO Talent Exhibtion featured the innovative

designs of Pakistan's young ladies, many of which have
established their names in local and overseas market.
Designer party wear & kurtay (stitched & unstitched), hand decorated items such as gift boxes, bakets, pouche, home decor items, album decoration, accessories are some of the items that were showcased in this exhibition

The exhibition aimed to inspire young people's interest and enhance their aspirations in design and decor industry. The young, emerging brands that participated in this exhibition are:
Aimen's Couture (clothing & accessories)
Jilbab & Hijab (clothing)
Lubna's Wood Craft (decoration items & gift boxes)
Lubna's Skin Care (Skin care products & tips)
Shimmer n Slone (Jewellery collection)
Dutch Touch (causal wear)
Anzay (Costume jewellery)
Silver Queen (Designer jewellery)
H.R. Perfume Centre & Jewellery Designer (Branded perfumes & jewellery)
Ayesha Dar (Fashion designer)
Classic Celebration (Custom made gift basket)
Jaipur (Kundan jewellery)
Hania (Classic embroidered fabric)
Anni's (Formal & casual wear)
Shahtoos (fabric)
Gorgeous Linen (fabric)

JEWLERY NEWS

Mehreen Syed bejewels!

Mehreen Syed is a Pakistani Fashion model.
Mehreen Syed has won the "International Model
of the Year Award in 2007 and Mehreen Syed is
the first Pakistani model to have appeared on
the cover of the popular Middle East fashion magazine
Alamra. Mehreen Syed was also crowned
"Indigo-Sunday Face of the Year 2007" in Lahore.

Mehreen Syed has been in the fashion industry, since 2000; and she has made her mark in modeling. Mehreen Syed is well known and well respected by her colleagues and in the show many celebrities came to her, at her first jewllery exhibition to extend support and give encouragement.

Mehreen Syed has launched her own jewllery line.

Jewelry Polki & Diamond

The Jewelry Polki and Diamond collection by
Bushra Aftab is a must watch
Fashion accessories,
if your rally want to give yourself
the desired dazzling look with elegance.

Diamond & Polki Jewelry Launch

Pakistani Fashion model Mehreen Syed
is not just a model now; she has also entered into
the field of Fashion designing, by launching her
‘Jewelry Collection’, named by her own name.

Mehreen Syed, has won the "International Model
of the Year Award in 2007, since then, she is
continuously running on the road of success.
Mehreen Syed was also crowned "Indigo-Sunday
Face of the Year 2007" in Lahore. Mehreen Syed
professionally came in the world of Style & Fashion
in 2004, and now she has established her renowned
name in Fashion modeling both at national and
international level. Mehreen Syed has the honor
to have appeared on the face of the well-liked Middle
East fashion magazine Alamra, as the first Pakistani model.

Now besides modeling, Mehreen Syed has launched her own jewelry line and it was exhibited on the 10th of October in Lahore. It was a remarkable event and a number of true celebrities of the style & fashion world along with some other jewelry lovers, attended and appreciated the launching event. Majority of the leading Fashion models participated in the Mehreen Syed’s jewelry exhibition and modeled some of her designed masterpieces. Mehreen Syed’s jewelry exhibition was also covered by the local media as well. Mehreen Syed is a recognized Fashion model among the Pakistani Fashion audience, not only she is popular enough but also admired and well respected among her colleagues too.

Hair and Makeup by Athar Shahzad, Fashion Choregraphy by Asimyar Tiwana and the grand event was org by QYT

This might be the reason that other top models encouraged her a lot in her first attempt by participating in the Mehreen Syed’s jewelry exhibition.

LATEST HAPPENINGS

Miss Earth Pakistan 2009

After successfully achieving the title of
Miss World Pakistan 2008,
AYESHA GILANI
is now participating for achieving
the Miss Earth title.

Established in 2001, the contest of
Miss Earth has gained mush
popularity and appreciation among
the beauty and Fashion admirers
throughout the world. Every year,
about 80 to 90 beautiful ladies
participate in this competition from
all over the world; not only on the
basis of their physical & mental beauty, also on the basis of their knowledge about environmental issues. The winner lady of the Miss Earth competition serves as an Ambassador to environmental protection campaigns worldwide.

This year, Pakistani lady Miss AYESHA GILANI has also participated in this contest and representeing the Pakistan. AYESHA GILANI has also achieved the designation of the Miss World Pakistan 2008; and she is participating in the Miss Earth competition on October 31, 2009, to win this designation.

The aim of AYESHA GILANI is just to promote the beautiful land of rich culture & traditions, Pakistan. AYESHA GILANI is a bold & confident lady and believes in hard work and true efforts





L’Oréal Paris




L’Oréal Paris, the world’s leading
beauty brand, launched in Pakistan
bringing with them their tradition of
celebrating beauty, cultivating technical
expertise and defining glamour. Started
by young French chemist Eugène
Schueller one hundred years ago,
L’Oréal Paris’ historical belief is
deep-rooted in the now iconic
motto: ‘Because You’re Worth It!’
This conviction came to life with the
start of an interactive five day mall
animation event in Karachi, to be held
from the 29th of Oct – 2nd of November
in Lahore, where mall visitors have been
invited to experience the L’Oréal Paris
beauty lifestyle.

Speaking about the launch of L’Oréal Paris, Pakistan CEO Musharaf Hai has said “Beauty is about self esteem, confidence and optimism – our vision is to inspire Pakistani women and men with the world’s foremost Beauty brand, L’Oreal Paris”.

L’Oréal Paris has glamourised and transformed the Park Towers Mall in Karachi and later, the Mall of Lahore where they are encouraging patrons and visitors to experience all areas of beauty with their brand, including; personalised skin care attention from leading dermatologists and skin specialists engaging the L’Oréal Paris Dermo Expertise range; Autumn/Winter makeover’s by celebrated stylists’ using the eponymous L’Oréal Paris cosmetics line; finding the perfect L’Oréal Paris hair colour with their unbeatable Excellence and Casting ranges with help from expert colour technicians. Lastly, hair styling tips and advice from L’Oréal Paris stylists using their Elvive and their Studio Line ranges.

The Karachi Mall Animation was preceded by the L’Oréal Paris’ industry debut with an exclusive style show by the iconic Nabila, where two women were transformed live on stage using L’Oreal Paris products. A few words on the heritage and legacy of L’Oréal Paris’ by brand manager Zainab Pasha and an interactive talk by skin specialist Peng Qureshi also featured in the evenings activities. With Adnan Malik as the MC for the evening, Karachi’s debut event revealed and introduced L’Oréal Pakistan’s spokespeople: cutting edge model and musician Meesha Shafi, dynamic actress and model Sanam Saeed, beautician Anusheh Asad and glamorous model and personality sabina pasha, all who wore exclusive Nida Azwer couture. The introduction of these sensational ladies as L’Oréal Paris spokespeople complements the brands’ rich heritage of cultivating spokespeople from the world of arts, fashion and beauty.

In attendance were Pierre Seillan and Francis Widmer from the French Consulate, designers Nida Azwer, Feeha Jamshed and Sadaf Malaterre, Asad Tareen of the Designers and Jewellery designer Kiran Aman. Vj’s, television hosts, actresses and models Mishi Khan, Anoushay Ashraf, Natasha Saleem, Naveen Wiqar, Anu Ahmed, Ayesha Toor, Ayesha Omar, Vaneeza Ahmed and Rubya Chaudhary. Photographers Tapu Javeri and Izdeyar Setna. Event manager Frieha Altaf. Musician Emu. Stylist Raana Khan. Socialities Shobha Ispahani, Uzra Dawood and Nazneen Tariq.

In Lahore, L’Oréal Paris’ style show will be staged by the young and dynamic Toni and Guy brand ambassador Shammal Qureshi including a fashion showcase by Maria B’s contemporary M Girl line.

Both Lahore and Karachi mall animation and launch events have been managed by the Wow Factor with PR by Lotus with support from RMC for hosts at all L’Oréal Paris’ touch and feel studios.

L’Oréal Paris’ launch in Pakistan and mall animation events hotly follows their international acclaim for 100 years of sophistication and beauty. Indeed, speaking about L’Oréal, CEO Jean-Paul Agon has said, “we have to move towards what I call ‘accessible innovation’, targeting a very broad customer base.” He says to succeed further, L’Oréal must strive “to keep the spirit and values that have been at the heart of the company for these 100 years…Its about innovation, but its more about spirit – a passion for beauty, a quest for excellence in terms of science, innovation, quality and a real faith in research.”

Celebrate Pakistan in Toronto

Celebrate Pakistan: Friends of LRBT Canada
organized a fashion show in Mississauga Toronto.
Pakistani Designer Nilofer Shahid showcased
her collection in this fashion show which was
attended by the overseas Pakistani’s and who’s
who of the city. The event was organized by
Ms. Tahira Haque – Chairman LRBT, Canada.

Fashion Choreography: Frieha Altaf
Catwalk Event Management & Productions

Veet- What beauty feels like

‘Veet’ a brand that has been aspirational for
many women globally and is considered to be
the personification of femininity. Over the past
few years many fashion models and actresses
have endorsed the essence of the Veet brand
making glamour a significant part of the ‘Veet’
world. This leads us to the show “Veet- What
beauty feels like” which was held at the PC Marquee
in Karachi on 28th May 2009 showcasing a

celebration of beauty and femininity through
some of the finest ambassadors of Pakistani Fashion. A Catwalk Productions presentation
featuring an exclusive dance performance choreographed by Omar Rahim and collections of Top Pakistani designers such as HSY, Nomi Ansari, Khaadi Khas and Maheen Khan.

HSY certainly set the mood dazzlingly optimistic through his airy Resort collection. The emphasis was on an elegant, fluid silhouette in soft fabrics like chiffon and georgette. Calm and restrained as the collection was there were the eccentric touches that HSY always injects to keep things interesting.
Shamoon Sultan introduced the new Spring/Summer 09 collection from Khaadi Khaas revealing a passion for detail and an unmistakable quest for beauty in its true signature style. An extension of Khaadi, Khaadi Khaas is a line of formal prêt wear for the modern urban woman. Hand-woven Khaadi fabric, mostly silk, lawn and voile has been used, and the collection is dominated by flowy, airy styles, ideal for the typical Pakistani summer. The look was fresh, fun and playful, embracing the spirit of individuality.
Maheen Khan Also considered the matriarch of Pakistani fashion. A consummate trendsetter and visionary, she launched her line over thirty five years ago and continues to set standards every single time. Throughout the years Maheen has made a name for herself internationally. She is presently working on the sets of a new film ‘NOTTINGHAM’ with Russell Crowe and Kate Winslett. Some of Maheen’s clients include H.R.H. Princess Sarwat of Jordan,HRH Princess Badiya El Hassan,Jemima Khan,HRH princess Inis Torlonia of Italy &Princess Salima Aga Khan.

Iman Ali to work in Bollywood

Model-turned-actress Iman Ali has revealed
that top Indian film producers and directors
are willingly offering her various roles to
perform in their movies but she has politely
turned the offers down, owing to the existing
cross-border tension between the two
neighboring countries. She mentioned about
it at a ceremony of an advertising firm.

Iman further stated that she will definitely for
with offers from Indian directors and producers, after the heated air between Indian and Pakistan cools off and things are settled down.
Currently, she is has been hired by two international advertising agencies and is busy working with them.